B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- rep productivity increase for Enterprise sales teams using AI-powered coaching (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://graph8.com/insights/why-your-next-sdr-will-be-trained-by-an-ai-coach/ ↗
Source Article
Why Your Next SDR Will Be Trained by an AI Coach | graph8 Insights
In the not-so-distant past, training a new Sales Development Representative (SDR) meant intensive classroom-style onboarding, shadowing calls, and hoping their first cold calls went well. I remember this vividly from my own experience scaling CIENCE from a handful of reps to over 1,000 SDRs. The cha…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey analysis cited by author; approximate rep productivity increase with AI-powered coaching and insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise sales teams using AI-powered coaching: 30% rep productivity increase. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-coaching-productivity-gain
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-coaching-productivity-gain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- rep productivity increase for Enterprise sales teams using AI-powered coaching<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/mckinsey-ai-coaching-productivity-gain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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