B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
78%
78% -- ai adoption rate for companies globally (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
McKinsey & Company
Primary
Tier A
https://africanmarketingconfederation.org/ai-in-pr-balancing-promise-with-responsibility/ ↗
Source Article
AI in PR: Balancing promise with responsibility – African Marketing Confederation
Angola is about to clamp down on certain foreign food imports
The latest decree forms part of Angola’s ongoing efforts to reduce its high level of dependence on imported food products.
PUBLIC RELATIONS
By our African Marketing Confederation News Team | 2025
If the African PR industry can get AI gove…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey & Company’s latest ‘State of AI’ report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
companies globally: 78% ai adoption rate. Source: McKinsey & Company (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- ai adoption rate for companies globally<br><small>Source: McKinsey & Company (2023) · <a href="https://lighthousedata.io/data/mckinsey-ai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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