B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,300,000
1,300,000 -- campaign reach for McDonald's India (2026)
McDonald's India's 'The Good Food Story' teaser campaign reached 1.3 million people.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,300,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avian WE
Primary
Tier B
https://www.avianwe.com/our-work/case-studies/mcdonalds-raising-health-and-sustainability-standards ↗
Source Article
McDonald
Original Research
Avian WE
· Original study ↗
Methodology
Agency case study self-reported campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's India: 1,300,000 campaign reach. Source: Avian WE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-teaser-campaign-reach
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-teaser-campaign-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,300,000</strong> -- campaign reach for McDonald's India<br><small>Source: Avian WE (2026) · <a href="https://lighthousedata.io/data/mcdonalds-teaser-campaign-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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