B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- customer ordering rate for MyMcDonald's Rewards customers (2026)
Over 70% of MyMcDonald's Rewards customers ordered Chicken McNuggets in the previous 12 months.
- Source states 'over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Armadillo CRM
Primary
Tier B
https://armadillocrm.com/case-study/mcnuggets-heroes-of-shared-occasions/ ↗
Source Article
Campaign in Detail
Original Research
Armadillo CRM
· Original study ↗
Methodology
Analysis of McDonald's loyalty program order data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MyMcDonald's Rewards customers: 70% customer ordering rate. Source: Armadillo CRM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-mcnuggets-ordering-rate-70pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-mcnuggets-ordering-rate-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer ordering rate for MyMcDonald's Rewards customers<br><small>Source: Armadillo CRM (2026) · <a href="https://lighthousedata.io/data/mcdonalds-mcnuggets-ordering-rate-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.