B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
210,000,000
210,000,000 -- loyalty active users for McDonald's loyalty app (Q4 2025)
McDonald's loyalty app had 210 million 90-day active users as of Q4 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
210,000,000
Unit
Count
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
schaefer.co
Primary
Tier A
https://schaefer.co/schaefer-qsr-industry-deep-dive ↗
Source Article
QSR Industry Deep Dive 2025-2026 — Schaefer
$532B
U.S. limited-service restaurant revenue in 2025 — up 4.3% from $510B in 2024
−0.3%
Full-year 2025 foodservice traffic growth — a decline despite record top-line revenue
30%
Share of all restaurant visits in 2025 driven by a deal or promotion — a 50-year high
The QSR industry in 2025 was define…
Original Research
schaefer.co
· Original study ↗
Methodology
Up from 185M in Q2 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's loyalty app: 210,000,000 loyalty active users. Source: schaefer.co (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-loyalty-90day-users-q4-2025
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-loyalty-90day-users-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>210,000,000</strong> -- loyalty active users for McDonald's loyalty app<br><small>Source: schaefer.co (Q4 2025) · <a href="https://lighthousedata.io/data/mcdonalds-loyalty-90day-users-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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