B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,630,000
1,630,000 -- owned social impressions for McDonald's owned social channels (2022)
McDonald's 'One's lovin' it' Platinum Jubilee campaign generated 1.63 million impressions across owned social media channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,630,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ready 10
Primary
Tier A
https://ready10.media/creativity-pr-ideas/giving-mcdonalds-a-royal-makeover/ ↗
Source Article
Giving McDonald’s a Royal Makeover - Ready 10
“One’s lovin’ it”, our creative response for McDonald’s sponsorship of the Platinum Jubilee, began as a PR idea and ended as a multi-channel campaign across TV, press, outdoor, CRM, social, and in-store, capturing the PR narrative and delivering record-breaking results.
Our insight-led approach stem…
Original Research
Ready 10
· Original study ↗
Methodology
Agency-reported impressions generated across McDonald's owned social channels for the Platinum Jubilee campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's owned social channels: 1,630,000 owned social impressions. Source: Ready 10 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-jubilee-owned-social-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-jubilee-owned-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,630,000</strong> -- owned social impressions for McDonald's owned social channels<br><small>Source: Ready 10 (2022) · <a href="https://lighthousedata.io/data/mcdonalds-jubilee-owned-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.