B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- brand building budget share for McDonald's UK (2012)
Over four years following its 2008 restructure, McDonald's increased the proportion of its budget spent on brand building to 28%.
- Grew from zero to 28% over a four-year period following a 2008 restructuring
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McDonald's / IPA
Primary
Tier B
https://bbjandk.com/post/stop-fishing-in-an-empty-pool ↗
Source Article
Stop Fishing in an Empty Pool
The case for putting brand awareness at the heart of your media strategy
There's a conversation that happens in almost every marketing meeting across the UK. Someone pulls up a dashboard of cost-per-click data and conversion rates. Someone else asks why the brand isn't growing. And often, nobody con…
Original Research
McDonald's / IPA
· Original study ↗
Methodology
Proportion of McDonald's budget spent on brand building over four years following 2008 restructure, per IPA Effectiveness Awards case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's UK: 28% brand building budget share. Source: McDonald's / IPA (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-brand-spend-28-percent
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-brand-spend-28-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- brand building budget share for McDonald's UK<br><small>Source: McDonald's / IPA (2012) · <a href="https://lighthousedata.io/data/mcdonalds-brand-spend-28-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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