B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- brand building budget share for Companies (marketing budget allocation) (2022)
Research indicates that most companies achieve the greatest marketing effectiveness by investing approximately 60% of their marketing budget into brand-building campaigns.
- Represents an optimal marketing effectiveness allocation recommended by research, not an average actual spending level
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2webstudios.com
Primary
Tier C
https://b2webstudios.com/a-simple-tried-tested-guide/ ↗
Source Article
A Simple Tried & Tested Guide - B2 Web Studios
You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels.Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketi…
Original Research
b2webstudios.com
· Original study ↗
Methodology
Article cites unnamed research ('research shows'); companion recommendation is 40% into sales-boosting campaigns; commonly attributed to the Binet & Field 60/40 rule
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (marketing budget allocation): 60% brand building budget share. Source: b2webstudios.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-building-60-percent-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/brand-building-60-percent-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand building budget share for Companies (marketing budget allocation)<br><small>Source: b2webstudios.com (2022) · <a href="https://lighthousedata.io/data/brand-building-60-percent-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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