B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- share of group interactions from top brand for Maybelline (L'Oréal) (2026)
Maybelline contributes 10% of L'Oréal's overall monthly interactions.
- Covers social media (TikTok, Instagram) and Google search attention
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SPATE
Primary
Tier B
https://playbookofbeauty.com/which-group-really-owns-attention-in-beauty/ ↗
Source Article
Which group really owns attention in beauty?
L’Oréal commanded more social media and search attention over the past twelve months than the next ten beauty groups combined. My aggregation of brand-level data from SPATE, the AI-powered consumer trend platform, shows the French group generated an average of 1.17 billion monthly interactions acros…
Original Research
SPATE
· Original study ↗
Methodology
Aggregation of brand-level data from SPATE
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maybelline (L'Oréal): 10% share of group interactions from top brand. Source: SPATE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maybelline-share-of-loreal-interactions-2026
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<blockquote cite="https://lighthousedata.io/data/maybelline-share-of-loreal-interactions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of group interactions from top brand for Maybelline (L'Oréal)<br><small>Source: SPATE (2026) · <a href="https://lighthousedata.io/data/maybelline-share-of-loreal-interactions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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