B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- content brand fit agreement rate for Maybelline x Lifetime Dance Moms (2024-05)
70% of surveyed Lifetime viewers who shopped for cosmetics in the last year agreed (top 2 box) that Maybelline fits well with Lifetime's Dance Moms.
- Top 2 box results (strongly/somewhat agree)
- Survey responses captured following exposure to content
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024-05
Entity
Sample Size
216
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Lifetime (A+E Global Media)
Primary
Tier A
https://mediasolutions.aegm.com/case-study/maybelline-dance-moms ↗
Source Article
A+E Global Media
THE SOLUTION
Lifetime and Maybelline teamed up for a full 360 partnership around the release of the anticipated Dance Moms: The Reunion special. Partnership launched on digital, with sponsorship of Lifetime's Dance Moms hub and playlists of library content across site, app and YouTube. Leading up to…
Original Research
Lifetime (A+E Global Media)
· Original study ↗
Methodology
Lifetime Loyals Panel Survey 5/16/24–5/28/24; base: A18+ Lifetime viewers who shopped for cosmetics in the last year (n=216); top 2 box results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maybelline x Lifetime Dance Moms: 70% content brand fit agreement rate. Source: Lifetime (A+E Global Media) (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maybelline-lifetime-content-fit-70
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<blockquote cite="https://lighthousedata.io/data/maybelline-lifetime-content-fit-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- content brand fit agreement rate for Maybelline x Lifetime Dance Moms<br><small>Source: Lifetime (A+E Global Media) (2024-05) · <a href="https://lighthousedata.io/data/maybelline-lifetime-content-fit-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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