94% -- mobile share of campaign budget for Maybelline New York William Chan lipstick endorsement campaign (2026)

Name: Mobile Share Of Campaign Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

94%

Unit

Percentage

Data Vintage

2026

Entity

Maybelline New York William Chan lipstick endorsement campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/46428 ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Case study states 'Almost all (94 percent) of the campaign's budget went to mobile'; no specific campaign date given in source, collection year used as vintage

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Maybelline New York William Chan lipstick endorsement campaign: 94% mobile share of campaign budget. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maybelline-94-percent-mobile-campaign-budget

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<blockquote cite="https://lighthousedata.io/data/maybelline-94-percent-mobile-campaign-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- mobile share of campaign budget for Maybelline New York William Chan lipstick endorsement campaign<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/maybelline-94-percent-mobile-campaign-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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