B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19,700,000
19,700,000 -- tiktok followers for Matt Rife (2025)
Matt Rife has 19.7 million TikTok followers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19,700,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdAge
Primary
Tier B
https://www.mtwagency.com/blog/blog-post-elf-beauty-talent-partnerships ↗
Source Article
Eyes, Lips, Flop: e.l.f.’s Rife Risk — MTW Agency
👀 Eyes, Lips, Flop: e.l.f.’s Rife Risk & How MTW Plays the Long Game
e.l.f. Cosmetics recently faced backlash after partnering with comedian Matt Rife, who has been criticized for past misogynistic jokes including ones about domestic violence. The brand selected him based on audience alignment data …
Original Research
AdAge
· Original study ↗
Methodology
Audience alignment data cited by e.l.f. Cosmetics in influencer partnership selection, reported via AdAge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Matt Rife: 19,700,000 tiktok followers. Source: AdAge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/matt-rife-tiktok-followers-19-7m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/matt-rife-tiktok-followers-19-7m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19,700,000</strong> -- tiktok followers for Matt Rife<br><small>Source: AdAge (2025) · <a href="https://lighthousedata.io/data/matt-rife-tiktok-followers-19-7m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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