B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

53%

53% -- email open rate for matching gift reminders for nonprofits (2021)

Name: Email Open Rate For Matching Gift Reminders Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2021 · Double the Donation

Sending matching gift emails within 24 hours of a donation results in a 53% open rate.

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Attribution: Double the Donation View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2021

Entity

nonprofits

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Double the Donation Primary Tier C

https://www.doublethedonation.com/blog/matching-gift-statistics/ ↗

Confidence: 46/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Leverage Corporate Philanthropy in Your Fundraising Strategy - NextAfter

*This is a guest post from our friends at Double the Donation. Leverage Corporate Philanthropy in Your Fundraising Strategy For your nonprofit, every fundraising dollar counts. But it’s not always easy to wrangle up the funds you need to continue serving your mission. That said, what if we told you …

Also cited by

forbes.com https://www.forbes.com/

2026-08-18

Original Research

Double the Donation · Original study ↗

Segmentation

IndustryNonprofit Channelemail

Cite this stat

Plain Text

nonprofits: 53% email open rate for matching gift reminders. Source: Double the Donation (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/matching-gift-email-open-rate

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<blockquote cite="https://lighthousedata.io/data/matching-gift-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- email open rate for matching gift reminders for nonprofits<br><small>Source: Double the Donation (2021) · <a href="https://lighthousedata.io/data/matching-gift-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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