B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- customer reach rate for Liberty Mutual MasterThis (2026)
90% of Liberty Mutual's customers were reached with a positive, brand affinity-building initiative through MasterThis.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ben Grossman / Liberty Mutual case study
Primary
Tier B
https://www.ben-grossman.com/liberty-mutual-masterthis ↗
Source Article
Ben Grossman | Liberty Mutual Case Study
Insurance brands are some of the top marketing spenders in the country. And they all have resorted to the same, tired game. They convince policyholders to quote, switch and save through frenetic ads, charming mascots and empty promises.
The outcome? 39% of Liberty Mutual’s customers were shopping fo…
Original Research
Ben Grossman / Liberty Mutual case study
· Original study ↗
Methodology
Campaign case study metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Liberty Mutual MasterThis: 90% customer reach rate. Source: Ben Grossman / Liberty Mutual case study (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/masterthis-customer-reach
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<blockquote cite="https://lighthousedata.io/data/masterthis-customer-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- customer reach rate for Liberty Mutual MasterThis<br><small>Source: Ben Grossman / Liberty Mutual case study (2026) · <a href="https://lighthousedata.io/data/masterthis-customer-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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