B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- leaders citing low roi top challenge for Marketing leaders (survey respondents on martech value leakage) (2026)
40% of marketing leaders cite low ROI as a top challenge regarding where martech value leaks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
231
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martechvibe
Primary
Tier A
https://resources.martechvibe.com/the-state-of-martech-2026/ ↗
Source Article
The State of Martech 2026 - Research & Whitepapers - Martechvibe
Martechvibe presents The State of Martech 2026, a comprehensive study capturing how marketing leaders are recalibrating strategy, technology, and talent in an era defined by accountability, AI, and measurable impact.
The survey has been answered by 231 respondents, comprising job titles like vice pr…
Original Research
Martechvibe
· Original study ↗
Methodology
Survey of 231 marketing leaders; 40% cite low ROI as a top challenge in realizing martech value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders (survey respondents on martech value leakage): 40% leaders citing low roi top challenge. Source: Martechvibe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martechvibe-2026-low-roi-top-challenge
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martechvibe-2026-low-roi-top-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- leaders citing low roi top challenge for Marketing leaders (survey respondents on martech value leakage)<br><small>Source: Martechvibe (2026) · <a href="https://lighthousedata.io/data/martechvibe-2026-low-roi-top-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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