B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- martech stack unused share for average MarTech stack (2025)
44% of the average MarTech stack goes unused.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sagefrogdevnew.wpengine.com
Primary
Tier C
https://sagefrogdevnew.wpengine.com/blog/b2b-strategic-marketing-plan-spring-cleaning-for-q2/ ↗
Source Article
B2B Strategic Marketing Plan: Q2 Spring Cleaning | Sagefrog
As the weather warms and flowers bloom, it’s the perfect time to “spring clean” your B2B marketing plan. Q2 offers a natural opportunity to refresh your strategy and shake off any Q1 stagnation.
But this isn’t just a poetic metaphor—Q2 is a critical checkpoint. With three quarters left, timely adjus…
Original Research
sagefrogdevnew.wpengine.com
· Original study ↗
Methodology
Cited statistic, original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average MarTech stack: 44% martech stack unused share. Source: sagefrogdevnew.wpengine.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-stack-unused-44pct
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<blockquote cite="https://lighthousedata.io/data/martech-stack-unused-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- martech stack unused share for average MarTech stack<br><small>Source: sagefrogdevnew.wpengine.com (2025) · <a href="https://lighthousedata.io/data/martech-stack-unused-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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