B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- martech stack effectiveness perception for marketing professionals (2025)
61% of marketing professionals report that their martech stack is only somewhat effective.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ascend2
Primary
Tier C
https://nexalab.io/blog/martech-stack/ ↗
Source Article
What Is A Martech Stack And How Do You Build One That Actually Works?
Most marketers know a solid marketing technology strategy is vital for nabbing customers and boosting revenue, but still many struggle to make their tools work effectively. Too many marketing technology (martech) stacks are used as average or worse, often tangled in complex data or skill shortages.
…
Original Research
Ascend2
· Original study ↗
Methodology
Survey cited from Ascend2
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 61% martech stack effectiveness perception. Source: Ascend2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-stack-somewhat-effective-61
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<blockquote cite="https://lighthousedata.io/data/martech-stack-somewhat-effective-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- martech stack effectiveness perception for marketing professionals<br><small>Source: Ascend2 (2025) · <a href="https://lighthousedata.io/data/martech-stack-somewhat-effective-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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