B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4,000
4,000 -- marketing technology product count for marketing technology landscape (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker / HubSpot
Primary
Tier B
https://bera.ai/why-cmo-tenure-is-falling-and-what-to-do-about-it/ ↗
Source Article
Why CMO tenure is falling and what to do about it
Original Research
Scott Brinker / HubSpot
· Original study ↗
Methodology
Tracked and categorized by Scott Brinker (HubSpot) in his marketing technology landscape research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing technology landscape: 4,000 marketing technology product count. Source: Scott Brinker / HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-software-products-4000
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<blockquote cite="https://lighthousedata.io/data/martech-software-products-4000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000</strong> -- marketing technology product count for marketing technology landscape<br><small>Source: Scott Brinker / HubSpot (2026) · <a href="https://lighthousedata.io/data/martech-software-products-4000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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