B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- share citing martech skill gap for Australian digital and marketing teams (2023)
38% of surveyed respondents/teams cited marTech strategy and implementation as a skill gap within their digital and marketing teams.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
230
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arktic Fox
Primary
Tier A
https://www.arkticfox.io/post/arktic-fox-releases-its-2023-digital-marketing-in-focus-study ↗
Source Article
Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Original Research
Arktic Fox
· Original study ↗
Methodology
Arktic Fox 2023 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian digital and marketing teams: 38% share citing martech skill gap. Source: Arktic Fox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-skill-gap-2023
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<blockquote cite="https://lighthousedata.io/data/martech-skill-gap-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share citing martech skill gap for Australian digital and marketing teams<br><small>Source: Arktic Fox (2023) · <a href="https://lighthousedata.io/data/martech-skill-gap-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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