B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
14,000
14,000 -- martech product count for martech industry (2024)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.logarithmic.com/perspectives/predictive-intent-will-reshape-email-campaigns-most-teams-a… ↗
Source Article
Predictive Intent Will Reshape Email Campaigns. Most Teams Aren't Ready. | Logarithmic Perspectives
For most of its existence, email marketing has operated on a simple bargain: a person does something (opens, clicks, downloads, fills out a form), and the marketing system responds. The entire edifice of marketing automation, from drip nurtures to triggered sends, rests on this reactive model. A pro…
Original Research
Forrester
· Original study ↗
Methodology
Forrester, State of B2B Marketing Data, 2024, as quoted in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
martech industry: 14,000 martech product count. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-products-count-2024
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<blockquote cite="https://lighthousedata.io/data/martech-products-count-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14,000</strong> -- martech product count for martech industry<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/martech-products-count-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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