B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33.3%
33.3% -- share reporting many alternative app cases for MarTech community members (2025)
33.3% of surveyed MarTech community members reported having many cases where they use alternative apps instead of native features in their central martech platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33.3%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martech Tribe & ChiefMartec
Primary
Tier B
https://daiom.in/ultimate-martech-guide-for-omni-channel-businesses/ ↗
Source Article
Ultimate MarTech Guide for Omni Channel Businesses
Introduction
Digital marketing now commands over 70% of total marketing spend, and to drive its effectiveness, the use of technology, data, and analytics is key.
However, navigating this complex Martech ecosystem—with its overwhelming array of over 14,000 tools—can be daunting for those attempting t…
Original Research
Martech Tribe & ChiefMartec
· Original study ↗
Methodology
Poll by Martech Tribe & ChiefMartec among MarTech community members
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
MarTech community members: 33.3% share reporting many alternative app cases. Source: Martech Tribe & ChiefMartec (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-many-alternative-cases-333
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martech-many-alternative-cases-333" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.3%</strong> -- share reporting many alternative app cases for MarTech community members<br><small>Source: Martech Tribe & ChiefMartec (2025) · <a href="https://lighthousedata.io/data/martech-many-alternative-cases-333" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.