B
Evidence Grade B
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Safe to Cite
Recent
81%
81% -- martech leaders ai agent adoption rate for Marketing technology leaders (2025)
81% of marketing technology leaders are already piloting or deploying AI agents.
- Includes both piloting and active deployment
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://growthmk.com/geo-organizational-readiness ↗
Source Article
GEO의 진짜 병목은 조직이다 — 대기업 GEO 실행 체계의 3가지 조건 | Growth
GEO의 진짜 병목은 조직이다 — 대기업 GEO 실행 체계의 3가지 조건
임재복
이 글은 성장(Growth)의 GEO 백서 시리즈 12/20 — Part IV Sub-Pillar (WHO&WHEN)입니다. 전체 목차와 PDF 전문은 백서 페이지에서 확인하실 수 있습니다.
Answer-First: GEO는 기술 프로젝트가 아니라 조직 프로젝트입니다. BCG가 전 세계 1,250여 개 기업을 조사한 “The Widening AI Value Gap”(2025)에 따르면 AI에서 실질적 가치를 대규모로 창출하는 기업은 전체의 5%에 불과하…
Original Research
Gartner
· Original study ↗
Methodology
Share of marketing technology leaders already piloting or deploying AI agents, per a Gartner marketing technology survey cited in a secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing technology leaders: 81% martech leaders ai agent adoption rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-leaders-ai-agents-piloting-2025
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<blockquote cite="https://lighthousedata.io/data/martech-leaders-ai-agents-piloting-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- martech leaders ai agent adoption rate for Marketing technology leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/martech-leaders-ai-agents-piloting-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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