B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15,000
15,000 -- martech solutions count for global martech landscape (2026)
The martech landscape has grown to over 15,000 solutions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jam.jarsdigital.com
Primary
Tier B
https://jam.jarsdigital.com/jars-blog/the-2026-b2b-marketing-stack-what-to-keep-kill-and-consolidate ↗
Source Article
The 2026 B2B Marketing Stack: What to Keep, Kill, and Consolidate
There is a silent crisis in B2B marketing operations right now. It isn't a lack of tools, it's an excess of them.
For the last decade, the answer to every new marketing challenge was "there's an app for that." Need to track attribution? Buy a tool. Need to manage social media? Buy a tool. Need to pe…
Original Research
jam.jarsdigital.com
· Original study ↗
Methodology
Vendor landscape count cited without named original source (likely martechmap.com)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 14,000 | |
| 2026 (current) | 15,000 | +7.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global martech landscape: 15,000 martech solutions count. Source: jam.jarsdigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-landscape-solutions-count-2026
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<blockquote cite="https://lighthousedata.io/data/martech-landscape-solutions-count-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000</strong> -- martech solutions count for global martech landscape<br><small>Source: jam.jarsdigital.com (2026) · <a href="https://lighthousedata.io/data/martech-landscape-solutions-count-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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