B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- martech usage rate for US companies (2024)
86% of surveyed companies report using marketing technology (martech) tools.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,231
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Duke University Fuqua School of Business / Deloitte / American Marketing Association
Primary
Tier A
https://wellconnectedbrands.com/2024-cmo-survey-insights-navigating-marketing-challenges-in-an-evolv… ↗
Source Article
2024 CMO Survey Insights: Navigating Marketing Challenges in an Evolving Landscape
2024 CMO Survey Insights: Navigating Marketing Challenges in an Evolving Landscape
November 15, 2024
Table of Contents
- Economic Outlook: Moderate Optimism Amidst Market Pressures
- Marketing Budgets: Strategic Adjustments in Response to Economic Pressures
- Technology Adoption and Martech Utilizat…
Original Research
Duke University Fuqua School of Business / Deloitte / American Marketing Association
· Original study ↗
Methodology
CMO Survey Fall 2024
Methodology documented
Segmentation
Industrymarketing_tech
Company SizeEnterprise
RegionUS
RoleCMO
Channelmulti-channel
Cite this stat
Plain Text
US companies: 86% martech usage rate. Source: Duke University Fuqua School of Business / Deloitte / American Marketing Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/martech-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- martech usage rate for US companies<br><small>Source: Duke University Fuqua School of Business / Deloitte / American Marketing Association (2024) · <a href="https://lighthousedata.io/data/martech-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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