B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- martech addition rate change for global martech landscape (2026)
The product addition rate in the martech landscape decreased by 40% in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker (chiefmartec.com)
Primary
Tier B
https://arisegtm.com/blog/state-of-martech-2026-gtm-tech-stack ↗
Source Article
State of Martech 2026: What It Means for Your GTM Tech Stack
Original Research
Scott Brinker (chiefmartec.com)
· Original study ↗
Methodology
Year-on-year decline in product addition rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global martech landscape: 40% martech addition rate change. Source: Scott Brinker (chiefmartec.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-addition-rate-drop-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martech-addition-rate-drop-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- martech addition rate change for global martech landscape<br><small>Source: Scott Brinker (chiefmartec.com) (2026) · <a href="https://lighthousedata.io/data/martech-addition-rate-drop-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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