B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Dated
12.8%
12.8% -- global market share for Mars Wrigley Confectionery (2023)
Mars Wrigley holds 12.8% of the global confectionery market according to Euromonitor.
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Lighthouse Research Team
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Evidence graded
Value
12.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Euromonitor
Primary
Tier A
https://www.fooddive.com/news/mars-wrigley-taps-marketing-vet-as-new-global-president/525595/ ↗
Source Article
Mars Wrigley taps marketing vet as new global president
Dive Brief:
- Andrew Clarke has been named global president of Mars Wrigley Confectionery at Mars. Inc., according to the company. He will start in September.
-
Clarke joined Mars in 2000 and has served as Mars Wrigley Confectionery’s chief marketing officer since 2015. He replaces Martin Radvan, wh…
Original Research
Euromonitor
· Original study ↗
Methodology
According to research company Euromonitor
Methodology documented
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Mars Wrigley Confectionery: 12.8% global market share. Source: Euromonitor (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mars-wrigley-global-market-share
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<blockquote cite="https://lighthousedata.io/data/mars-wrigley-global-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.8%</strong> -- global market share for Mars Wrigley Confectionery<br><small>Source: Euromonitor (2023) · <a href="https://lighthousedata.io/data/mars-wrigley-global-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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