B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57,558
57,558 -- campaign submissions for MARS Wrigley Amazon.com.au campaign (2025)
During its seven-week run, the MARS Wrigley campaign on Amazon.com.au attracted 57,558 total submissions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57,558
Unit
Count
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/case-studies/mars-redefines-reward-with-world-first-amazon-media-partnershi… ↗
Source Article
Media is changing. So are we. WPP Media
A custom-built AI solution integrated within Amazon.com.au and powered by Amazon Bedrock, AWS’s fully managed generative AI service, was trained to qualify everyday victories shared by Amazon customers and recognise small but significant wins with a free MARS® Bar included in their next Amazon.com.a…
Original Research
WPP Media
· Original study ↗
Methodology
Single-campaign result reported by WPP Media case study; of these, 30,579 were qualified by Amazon Bedrock
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
MARS Wrigley Amazon.com.au campaign: 57,558 campaign submissions. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mars-amazon-campaign-submissions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mars-amazon-campaign-submissions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57,558</strong> -- campaign submissions for MARS Wrigley Amazon.com.au campaign<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/mars-amazon-campaign-submissions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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