B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- profile completion rate for Marriott Hotels candidates (via text) (2025)
Marriott Hotels saw 94% of candidates complete their profile and pre-screening questions via text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GoHire
Primary
Tier C
https://gohire.com/text-recruiting-vs-email-recruiting/ ↗
Source Article
Text Recruiting Vs Email Recruiting: Why SMS Wins
98% of text messages are opened. Roughly 20% of recruiting emails are. That single comparison explains why the text recruiting vs email recruiting debate has shifted from “should we try SMS?” to “why are we still leading with email?” For recruiting teams managing 100+ candidate conversations per mon…
Original Research
GoHire
· Original study ↗
Methodology
Single-client case data reported by vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marriott Hotels candidates (via text): 94% profile completion rate. Source: GoHire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-text-prescreen-94
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<blockquote cite="https://lighthousedata.io/data/marriott-text-prescreen-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- profile completion rate for Marriott Hotels candidates (via text)<br><small>Source: GoHire (2025) · <a href="https://lighthousedata.io/data/marriott-text-prescreen-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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