B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- conversion rate lift for Marks & Spencer (using Persado Motivation AI Platform, AI-generated content across digital channels) (2023)
Marks & Spencer achieved a 20% conversion rate lift using Persado Motivation AI Platform's AI-generated content across digital channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/e-commerce-personalization/ ↗
Source Article
E-commerce Personalization Empowers Retailers in Times of Uncertainty | Persado
Retailers must brace themselves for what could be a tough economic year due to factors such as rising inflation and a looming global recession. The 2023 NRF: Retail’s Big Show highlighted a key theme. Today’s retailers are searching for new ways to navigate ever-changing consumer spending habits. Th…
Original Research
Persado
· Original study ↗
Methodology
Vendor-reported client case study result from Persado Motivation AI Platform; personalization scaled across all channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marks & Spencer (using Persado Motivation AI Platform, AI-generated content across digital channels): 20% conversion rate lift. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marks-spencer-conversion-lift-persado-ai
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marks-spencer-conversion-lift-persado-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate lift for Marks & Spencer (using Persado Motivation AI Platform, AI-generated content across digital channels)<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/marks-spencer-conversion-lift-persado-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.