B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

62%

62% -- marketplace share of online retail sales for global online retail marketplaces (2022)

2022  · eMarketer

In 2022, 62% of global online retail sales occurred through marketplaces.

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Attribution: eMarketer View source
Lighthouse Research Team
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Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2022
Entity
global online retail marketplaces
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
eMarketer Primary Tier C
https://linchpinseo.com/blog/ecommerce-marketplaces/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
Linchpin SEO : How To Use eCommerce Marketplaces to Expand Your Business
In the ever-evolving digital landscape, eCommerce has become more than just a trend; it’s a revolution that has transformed how businesses operate globally. E-commerce marketplaces have rapidly evolved into a powerful platform for companies to expand their reach, diversify their revenue streams, and…
Original Research
eMarketer · Original study ↗

eMarketer 2022 report, as cited by Linchpin SEO

Methodology documented
Period Value Change
2022 (current) 62%
2023 67% +8.1%
Industrymarketing
Plain Text
global online retail marketplaces: 62% marketplace share of online retail sales. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketplace-share-online-retail-2022
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<blockquote cite="https://lighthousedata.io/data/marketplace-share-online-retail-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- marketplace share of online retail sales for global online retail marketplaces<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/marketplace-share-online-retail-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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