B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- job posting tool mention rate for Marketo (2026)
Marketo was mentioned in 1.0% of 3,011 demand generation job postings analyzed in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,011
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Insider
Primary
Tier B
https://demandgeninsider.com/tools/ ↗
Source Article
Demand Gen Tools Ranked (2026) - Demand Gen Insider
Demand Gen Tools Ranked by Job Market Data (2026)
41 tools reviewed. Ranked by how often they appear in 3,011 demand gen job postings.
Browse by Category
Marketing Automation
10 tools reviewed. Top: Hubspot.
ABM Platforms
2 tools reviewed. Top: 6Sense.
Analytics & BI
6 tools reviewed. Top: Looker.
C…
Original Research
Demand Gen Insider
· Original study ↗
Methodology
Share of 3,011 demand gen job postings mentioning Marketo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketo: 1% job posting tool mention rate. Source: Demand Gen Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketo-mention-rate-demand-gen-jobs-2026
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<blockquote cite="https://lighthousedata.io/data/marketo-mention-rate-demand-gen-jobs-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- job posting tool mention rate for Marketo<br><small>Source: Demand Gen Insider (2026) · <a href="https://lighthousedata.io/data/marketo-mention-rate-demand-gen-jobs-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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