B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31.1%
31.1% -- share of marketing teams ranking romi as top kpi for marketing teams (2026)
31.1% of marketing teams rank Return on Marketing Investment as a top KPI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascendlymarketing.com
Primary
Tier C
https://ascendlymarketing.com/why-measure-marketing-roi-a-practical-smb-guide/ ↗
Source Article
Why Measure Marketing ROI: A Practical SMB Guide
Original Research
ascendlymarketing.com
· Original study ↗
Methodology
Cited statistic; original survey not identified in article
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RoleAll marketers
Cite this stat
Plain Text
marketing teams: 31.1% share of marketing teams ranking romi as top kpi. Source: ascendlymarketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-rank-romi-top-kpi
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<blockquote cite="https://lighthousedata.io/data/marketing-teams-rank-romi-top-kpi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.1%</strong> -- share of marketing teams ranking romi as top kpi for marketing teams<br><small>Source: ascendlymarketing.com (2026) · <a href="https://lighthousedata.io/data/marketing-teams-rank-romi-top-kpi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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