B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62.1%
62.1% -- share of marketing teams running more martech tools than two years prior for Marketing teams (2025)
62.1% of marketing teams now run more martech tools than they did two years prior.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MarketingOps.com and Chiefmartec
Primary
Tier B
https://martech.org/state-of-the-stack-2025-homegrown-martech-surges-as-ai-accelerates-development/ ↗
Source Article
RevOps Tech Stack Audit: Cut Shelfware
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
RevOps Tech Stack Audit: How to Cut Redundant Tools Without Losing Coverage
In 2026, enterprise RevOps teams run 16 or more tools on average, and 20% run more than 20 (RevOps Co-op, The 2025 …
Original Research
MarketingOps.com and Chiefmartec
· Original study ↗
Methodology
MarketingOps.com and Chiefmartec, 2025 State of Your Stack Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing teams: 62.1% share of marketing teams running more martech tools than two years prior. Source: MarketingOps.com and Chiefmartec (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-more-tools-62-1
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<blockquote cite="https://lighthousedata.io/data/marketing-teams-more-tools-62-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.1%</strong> -- share of marketing teams running more martech tools than two years prior for Marketing teams<br><small>Source: MarketingOps.com and Chiefmartec (2025) · <a href="https://lighthousedata.io/data/marketing-teams-more-tools-62-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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