B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

41%

41% -- marketing teams using ai video tools for marketing teams (2025)

Name: Marketing Teams Using AI Video Tools Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · HubSpot

41% of marketing teams use AI tools in their video production workflow.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2025

Entity

marketing teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier B

https://greenfroglabs.com/blog/video-marketing-trends ↗

Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Every year, the video marketing trends conversation follows the same pattern. Someone lists 20 trends, includes AR/VR for the fourth year running, and calls it a guide. None of it helps you make better decisions about where to spend money. This is a different kind of trends article. Every trend here…

Original Research

HubSpot · Original study ↗

Methodology

HubSpot Marketing Industry Trends Report, cited by secondary source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing teams: 41% marketing teams using ai video tools. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-ai-video-production-2025

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<blockquote cite="https://lighthousedata.io/data/marketing-teams-ai-video-production-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- marketing teams using ai video tools for marketing teams<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketing-teams-ai-video-production-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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