B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- share with ai accuracy privacy ip concerns for marketing teams (2025)
34% of marketing teams are battling growing concerns around accuracy, privacy, and IP when adopting AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier A
https://report.thedrum.com/salesforce-the-a-shaped-cmo/challenge ↗
Source Article
Challenge - Salesforce A-shaped CMO Ungated
AI inertia: the cost of chaos
CMOs have not only embraced generative and predictive AI – they’re driving it into their organization. And, when it comes to agentic AI, they recognize its potential to unlock true leadership autonomy. But only one in 10 have adopted agentic AI. Why? Because of confiden…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce research on CMOs
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleCMO
Cite this stat
Plain Text
marketing teams: 34% share with ai accuracy privacy ip concerns. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-ai-accuracy-concerns-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-teams-ai-accuracy-concerns-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share with ai accuracy privacy ip concerns for marketing teams<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/marketing-teams-ai-accuracy-concerns-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.