B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share of senior executives saying marketing took more active strategy role for senior executives (2021)
75% of senior executives state that marketing has taken a more active role in strategy during the pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://martechasia.net/perspectives/a-marketers-conundrum-balancing-personalization-and-privacy-to-… ↗
Source Article
Balancing personalization and privacy to deliver CX | MartechAsia
Here’s how marketers can ensure they strike the right balance between privacy and personalization strategies and tactics.
Trust is the pivot point where the balance between personalisation and privacy rests. Without trust, privacy concerns will rightly gain sway. 92 percent of senior marketing execu…
Original Research
Adobe
· Original study ↗
Methodology
Cited from the 2021 Digital Trends report (Adobe)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior executives: 75% share of senior executives saying marketing took more active strategy role. Source: Adobe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-strategy-role-pandemic-2021
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<blockquote cite="https://lighthousedata.io/data/marketing-strategy-role-pandemic-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of senior executives saying marketing took more active strategy role for senior executives<br><small>Source: Adobe (2021) · <a href="https://lighthousedata.io/data/marketing-strategy-role-pandemic-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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