B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- perceived marketing strategy ineffectiveness rate for ljudje, ki delajo v marketingu (marketing professionals) (2025)
61% of marketing professionals believe their marketing strategy is ineffective.
- Secondary citation from Invoca research
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier C
https://madwise.si/blog/strategija-trzenja-ne-deluje/ ↗
Source Article
4 znaki, da vaša strategija trženja ne deluje - Madwise Blog
4 znaki, da vaša strategija trženja ne deluje
Previsok vložek, nizek odziv, preveč ugibanja. Če vam je to znano, je čas, da preverite, ali vaša strategija trženja sploh še deluje. Odkrijte, katere napake se ponavljajo najpogosteje in kako jih pravočasno popraviti, preden izgubite prodajo.
Kategorije…
Original Research
Invoca
· Original study ↗
Methodology
Cited from Invoca research on state of digital marketing; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ljudje, ki delajo v marketingu (marketing professionals): 61% perceived marketing strategy ineffectiveness rate. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-strategy-ineffective-61-percent
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<blockquote cite="https://lighthousedata.io/data/marketing-strategy-ineffective-61-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- perceived marketing strategy ineffectiveness rate for ljudje, ki delajo v marketingu (marketing professionals)<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/marketing-strategy-ineffective-61-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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