B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- increase in marketing spending for Companies that outsourced fulfillment (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://amilo.co/academy/why-choose-outsourced-fulfillment/en ↗
Source Article
Why Choose Outsourced Fulfillment: Key Benefits
Original Research
PwC
· Original study ↗
Methodology
Cited as PwC survey; secondary citation in SEO blog post
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionUS
Cite this stat
Plain Text
Companies that outsourced fulfillment: 20% increase in marketing spending. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-spend-increase-after-outsourcing-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-spend-increase-after-outsourcing-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- increase in marketing spending for Companies that outsourced fulfillment<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/marketing-spend-increase-after-outsourcing-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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