B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.6%
19.6% -- average discount off list price for marketing software (2023)
Marketing software receives an average discount of 19.6% off list price.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vertice
Primary
Tier B
https://www.vertice.one/inside-saas/finance-software-spend ↗
Source Article
Are You Overpaying For Your Finance Software? - Vertice
Are you overpaying for your finance software?
Aimee Manning | APR 27, 2023
There’s no hiding from the fact that SaaS is becoming substantially more expensive with each passing year. To the point where software prices are rising at a rate that is four times faster than general market inflation alone …
Original Research
Vertice
· Original study ↗
Methodology
Vertice pricing and discounting data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing software: 19.6% average discount off list price. Source: Vertice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-software-discount-2023
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<blockquote cite="https://lighthousedata.io/data/marketing-software-discount-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.6%</strong> -- average discount off list price for marketing software<br><small>Source: Vertice (2023) · <a href="https://lighthousedata.io/data/marketing-software-discount-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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