B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
21%
21% -- email unsubscribe reason percentage for American customers (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Sherpa
Primary
Tier B
https://www.marketingsherpa.com/article/chart/why-consumers-unsubscribe ↗
Source Article
12 Email Marketing Best Practices That Still Work in 2026
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Did you know that a data-based strategy is one-half of the two most effective tools for a marketer?
The other one is email marketing best practices. Combining them both …
Original Research
Marketing Sherpa
· Original study ↗
Methodology
Marketing Sherpa study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American customers: 21% email unsubscribe reason percentage. Source: Marketing Sherpa (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-sherpa-study-unsubscribe-reasons
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<blockquote cite="https://lighthousedata.io/data/marketing-sherpa-study-unsubscribe-reasons" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email unsubscribe reason percentage for American customers<br><small>Source: Marketing Sherpa (2024) · <a href="https://lighthousedata.io/data/marketing-sherpa-study-unsubscribe-reasons" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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