B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- generative ai adoption expectation rate for Marketing and sales leaders (2024)
90% of marketing and sales leaders expect to use generative AI solutions often over the next two years.
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.brandcredential.com/post/skills-marketers-need-in-the-age-of-ai-technology ↗
Source Article
3 Skills Marketers Need in the Age of AI Technology
2/19/2024
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Let’s start with the facts:
- 90% of marketing and sales leaders expect to use generative artificial intelligence (AI) solutions “often” over the next two years according to McKinsey.
- The Wo…
Original Research
McKinsey
· Original study ↗
Methodology
Author cites a McKinsey survey finding that 90% of marketing and sales leaders expect to use generative AI solutions 'often' over the next two years. Published Feb 19, 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing and sales leaders: 90% generative ai adoption expectation rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-sales-leaders-genai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-sales-leaders-genai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- generative ai adoption expectation rate for Marketing and sales leaders<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/marketing-sales-leaders-genai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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