B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- revenue growth rate difference for Companies measuring marketing ROI (2025)
Companies that effectively measure marketing ROI see an average of 20% higher revenue growth compared to those that do not.
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Lighthouse Research Team
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ppcgrowthstudio.com/marketing-roi-2026-s-data-driven-profit-multiplier/ ↗
Source Article
Marketing ROI Tactics: Prove Value, Drive Profit in 2026
There’s a staggering amount of misinformation floating around in the marketing world, especially when it comes to demonstrating real value. Too many marketing teams are stuck in a cycle of activity metrics, failing to connect their efforts directly to the bottom line. This article debunks common mar…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2025 report; firms measuring marketing ROI vs. those that don't
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies measuring marketing ROI: 20% revenue growth rate difference. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-roi-revenue-growth-hubspot-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-roi-revenue-growth-hubspot-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue growth rate difference for Companies measuring marketing ROI<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketing-roi-revenue-growth-hubspot-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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