B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- pipeline contribution for marketing activities (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Insight Partners
Primary
Tier A
https://www.saastr.com/of-demand-gen-comes-from-just-4-things/ ↗
Source Article
70% of Pipeline from Marketing Comes From Just 4 Things
So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular.
What they learned:
- Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Ch…
Original Research
Insight Partners
· Original study ↗
Methodology
Survey of top later-stage B2B companies by Insight Partners.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketing activities: 70% pipeline contribution. Source: Insight Partners (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-pipeline-from-events-search-social-2023
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<blockquote cite="https://lighthousedata.io/data/marketing-pipeline-from-events-search-social-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- pipeline contribution for marketing activities<br><small>Source: Insight Partners (2023) · <a href="https://lighthousedata.io/data/marketing-pipeline-from-events-search-social-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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