B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- marketing personalisation efforts abandoned rate for marketing personalisation efforts (2025)
80% of marketing personalisation efforts are being abandoned in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://datasapien.com/dna-innovation-partner-program/ ↗
Source Article
Join the DNA Innovation Partner Program: Embed Personal AI Into Your App
Are you building the next generation of mobile experiences? The mobile development landscape is at an inflection point: every app needs AI and agents now, and we’re inviting pioneering developers to shape how this future gets built. Human first.
The DataSapien DNA Innovation Partner Program launches…
Original Research
Gartner
· Original study ↗
Methodology
Cited by DataSapien as Gartner finding; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing personalisation efforts: 80% marketing personalisation efforts abandoned rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-personalisation-abandoned-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-personalisation-abandoned-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketing personalisation efforts abandoned rate for marketing personalisation efforts<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-personalisation-abandoned-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.