B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- share of marketing leaders reporting shift for Fortune 500 marketing leaders (2023)
62% of Fortune 500 senior marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
188
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
EM B2B
Primary
Tier B
https://3thinkrs.com/pr-spending-rises-google-news-sees-20-drop-b2b-brand-health-index/ ↗
Source Article
PR spending rises, Google News sees 20% drop & B2B Brand Health Index
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Fresh Ink spotlights Transmission’s APEX Index of B2B Brand Health. It reveals what customers and prospects think of B2B brands, providing insight on how brand are currently performing a…
Original Research
EM B2B
· Original study ↗
Methodology
Survey of 188 Fortune 500 senior marketing leaders by EM B2B group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 500 marketing leaders: 62% share of marketing leaders reporting shift. Source: EM B2B (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-owned-customer-relationships-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-owned-customer-relationships-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of marketing leaders reporting shift for Fortune 500 marketing leaders<br><small>Source: EM B2B (2023) · <a href="https://lighthousedata.io/data/marketing-owned-customer-relationships-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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