B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- consumers with marketing email address for consumers (2024)
28% of consumers keep a separate email address just for marketing emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sinch Mailgun
Primary
Tier B
https://yocto.agency/email-marketing-statistics/ ↗
Source Article
162 Email Marketing Statistics for 2026 (Sourced)
Email reaches 4.48 billion people and, by the most quoted estimate in the industry, returns $36 for every $1 spent. This page collects 162 figures on how the channel performs in 2026, and every one of them links to the study, dataset or document it came from and carries the year it was published.
If…
Original Research
Sinch Mailgun
· Original study ↗
Methodology
Sinch Mailgun survey
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 28% consumers with marketing email address. Source: Sinch Mailgun (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-only-inbox-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-only-inbox-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- consumers with marketing email address for consumers<br><small>Source: Sinch Mailgun (2024) · <a href="https://lighthousedata.io/data/marketing-only-inbox-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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