B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- adoption rate for Marketing-mix modelling (2026)
Marketing-mix modelling adoption sits at 26% according to DigitalApplied.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitalApplied
Primary
Tier C
https://laboetie.io/insights/growth-seo-and-content-engineering-master-pillar ↗
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Original Research
DigitalApplied
· Original study ↗
Methodology
DigitalApplied panel
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Marketing-mix modelling: 26% adoption rate. Source: DigitalApplied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-mix-modelling-adoption
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<blockquote cite="https://lighthousedata.io/data/marketing-mix-modelling-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- adoption rate for Marketing-mix modelling<br><small>Source: DigitalApplied (2026) · <a href="https://lighthousedata.io/data/marketing-mix-modelling-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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