B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- roi increase for Return on Investment (ROI) of balanced marketing efforts (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier B
https://eliya.io/fr/blog/marketing-mix-modeling/checklist ↗
Source Article
La checklist de mise en œuvre du MMM en entreprise (votre guide d’une page)
Marketing Mix Modeling
Checklist MMM Pour Les Entreprises : Planifier, Exécuter Et Mesurer En Toute Confiance
Prêt à déployer un MMM à l’échelle de l’entreprise ? Cet article vous propose la seule checklist dont vous aurez besoin, couvrant la planification, les outils, les données et l’exécution.
In…
Original Research
WARC
· Original study ↗
Methodology
Range provided, average used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Return on Investment (ROI) of balanced marketing efforts: 25% roi increase. Source: WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-mix-modeling-roi-increase
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<blockquote cite="https://lighthousedata.io/data/marketing-mix-modeling-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- roi increase for Return on Investment (ROI) of balanced marketing efforts<br><small>Source: WARC (2025) · <a href="https://lighthousedata.io/data/marketing-mix-modeling-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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