B
Evidence Grade B
Graded
under review
Safe to Cite
Current
34%
34% -- share of marketing managers investing in data science for marketing managers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.aroscop.com/is-your-agency-exploiting-the-synergy-between-technology-creativity/ ↗
Source Article
Is Your Agency Exploiting the Synergy Between Technology and Creativity?
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing managers: 34% share of marketing managers investing in data science. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-managers-investing-data-science-34pct
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<blockquote cite="https://lighthousedata.io/data/marketing-managers-investing-data-science-34pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of marketing managers investing in data science for marketing managers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/marketing-managers-investing-data-science-34pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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