B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- ai adoption by function for marketing function at small businesses (2025)
Marketing leads all business functions in AI adoption among small businesses at 42%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
bitvea.com
Primary
Tier C
https://bitvea.com/en/blog/ai-agents-transforming-small-business ↗
Source Article
AI Agents for Small Business: 5 Use Cases & Real ROI (2026)
The gap between AI hype and AI reality for small businesses is closing fast. Not long ago, deploying intelligent automation required enterprise budgets and dedicated data science teams. Today, AI agents for small business are delivering measurable results in weeks, not years. According to a 2025 Qui…
Original Research
bitvea.com
· Original study ↗
Methodology
Cited SMB AI adoption survey (Thryv/QuickBooks context)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing function at small businesses: 42% ai adoption by function. Source: bitvea.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leads-ai-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-leads-ai-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ai adoption by function for marketing function at small businesses<br><small>Source: bitvea.com (2025) · <a href="https://lighthousedata.io/data/marketing-leads-ai-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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